Eco Insight
Reimagine online shopping with sustainability at the core. Eco Insight is a browser plugin that brings climate-conscious decision-making directly into your everyday shopping experience. By displaying real-time carbon emission data on product pages, Eco Insight empowers users to make informed, greener choices—without changing where or how they shop.
My Approach
I began by identifying the gap between consumer awareness and actionable sustainability data during online purchases. Through user interviews, surveys, and shopping behavior analysis, I translated real-world pain points into wireframes and a smart, lightweight UI that integrates seamlessly with major e-commerce platforms.
Vision & Innovation
Eco Insight turns passive shopping into purpose-driven behavior. With subtle carbon badges (e.g., “Zero Emissions” or “90% Emissions”) and eco-alternative suggestions, the plugin educates without overwhelming. The goal: make sustainability feel effortless, engaging, and rewarding.
Unique Challenges & Solutions
The biggest challenge? Delivering carbon footprint insights without disrupting the shopping experience. I tackled this by designing compact, contextual UI elements that offer clarity at a glance—preserving usability while enhancing awareness. Features like eco-points and reward systems gamify sustainability to drive continued user engagement.
Impact
Eco Insight redefines how consumers think about online purchases. Users now make climate-conscious decisions in seconds, leading to measurable reductions in their carbon impact. Early testers reported increased satisfaction and a stronger sense of purpose tied to everyday actions.
User-Centric Design
Every interface element was built with clarity and simplicity in mind—clean typography, color-coded emission tags, and consistent iconography ensure users receive valuable insights without friction. Accessibility and speed were top priorities throughout the design process.
Conclusion
Eco Insight is more than just a plugin—it's a step toward a smarter, more responsible e-commerce ecosystem. By turning transparency into a feature, this project proves that ethical design can be both functional and transformative.
